Why Are Celebrities Posting Pictures Of Themselves Holding Their Crotches? #FeelingNuts, The New Campaign On The Block

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The ALS Ice Bucket Challenge, no doubt raised a whole lot of awareness among people about the disease. Now, it’s time for testicular cancer awareness.

Started by Check One Two the campaign has indeed caught on, with a number of celebrities not only ‘feeling nuts’ for a good cause, but even nominating others.

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William Shatner  and Nick Jonas rose to the challenge too.

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It’s almost as though ALS Ice Bucket Challenge has paved way for a new kind of marketing trend. We’re definitely curious to see who takes up this challenge next.